Author: Elad Barzilai

Does Google Treat all TLDs Equally?

In short: no. There are quite a few domains in our portfolio, some we own, some domains we manage for others, and for some other clients we help with SEO. As such, we get to experiment quite a lot with different domains, and as it happens, we also have (had?) some domains with different TLDs. […]
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Navigating the Shifting Tides: Challenges and Solutions in Online Gambling Marketing for 2024

Introduction Online gambling has become a thriving industry in recent years, with operators and marketers constantly striving to reach a broader audience and maximize their returns. However, in 2023, the landscape of online gambling marketing is undergoing significant changes, and traditional marketing channels face mounting challenges. In this article, we will explore the hurdles that […]
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Unveiling Untapped Potential: The Online Gambling Industry’s Missed Opportunities in Emerging Markets

The online gambling industry has undoubtedly transformed the global entertainment landscape, offering convenience, excitement, and the thrill of chance at players’ fingertips. While it has consistently expanded its footprint in familiar markets, there exists a realm of untapped potential in emerging markets that has largely gone unnoticed. This article sheds light on why the industry’s […]
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The Paradox of Crypto Casino Popularity and Low Search Volumes

The growing popularity of cryptocurrency and blockchain technology has fueled a new wave of innovation in the online gambling industry. Crypto casinos have emerged as a notable trend, providing players with a secure, anonymous, and decentralized environment for gambling. However, despite their increasing prominence, search volumes for crypto casinos remain relatively low. While the search […]
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